Our Senior Team

Anna Campbell Image
Anna Campbell
Managing Director

Anna brings 15 year’s marketing research experience, with 11 specialising in new and emerging digital media. She was Account Director and then Deputy Managing Director at Netpoll, a leading online research consultancy. There she managed a range of national and international clients including Cablevision (USA), the Department of Trade and Industry and the BBC.

Michael Campbell Image
Michael Campbell
Director Online & Strategy

Michael joined Interactive Media Research in March 2006 to oversee research projects focusing on online strategic development. In this time he has managed a range of large scale web development projects, notably for the FSA, including the development of their consumer website. Other recent clients include Camelot and Lloyds Banking Group. Michael has also worked on a range of Channel 4 projects including overall content development for C4.com, E4 and 4oD.

Before IMR, Michael was in senior service development roles at AOL for five years. He has also worked in development and new media roles at the BBC and the Press Association.